As companies start implementing more sophisticated technologies to help improve the customer experience and their own processes, the amount of data stored across business tools grows immensely, and is siloed in different departments. Breaking these data silos become very important for PACK & SEND.Read More
Marketers do not have a shortage of tools in their tech stack. And with those tools come an abundance of data about how users are clicking ads, engaging with the website, or browsing products. But that abundance of data can be overwhelming. How do you sort through the noise to find what you’re looking? And once you found what you’re looking for, what do you think with it?
We recently sat down with Gallant Chen, who’s led digital marketing at SurveyMonkey, Apple, and Zendesk, to find out what is actually important to track and analyze.Read More