Marketers do not have a shortage of tools in their tech stack. And with those tools come an abundance of data about how users are clicking ads, engaging with the website, or browsing products. But that abundance of data can be overwhelming. How do you sort through the noise to find what you’re looking? And once you found what you’re looking for, what do you think with it?
We recently sat down with Gallant Chen, who’s led digital marketing at SurveyMonkey, Apple, and Zendesk, to find out what is actually important to track and analyze.Read More