SpicyLemon is a Dutch distributor of security and anti-virus software relying on a network of over 1500 partners and resellers. Bime cloud Bi has helped SpicyLemon to maintain strong growth in a highly competitive market. Its products are distributed to clients within networks across Europe, ranging from small businesses to large international companies such as the digital agency LBi Lost Boys.
An internal knowledge-management audit revealed the need for integrated systems to better capitalize on the existing data and learning experiences of the employees. Although the company had a lot of data, account managers did not have the information and KPIs to better identify opportunities and leads. There was clearly a need for a tool to blend financial, CRM and supply chain data, sourced from different relational databases, to close this information gap.
Bime’s Benelux partner in The Netherlands suggested Bime as the perfect solution to help SpicyLemon make sense of all their data. The initial reaction of Nienke Ryan, the company’s product and strategy manager, to Bime’s visually appealing interface was very positive, so she decided to try out Bime. She discovered that Bime was a very beneficial tool for the company. Bime Benelux supported Spicy Lemon with the implementation of the OLAP connection, by training their business analyst and by giving advice during the creation of the first dashboards. With the intuitive drag-and-drop interface, the solution was easy to use and allowed the non-technical managers to mine their own data. SpicyLemon developed new KPIs based on their value chain, utilizing Bime.
In addition, as a company selling security solutions, the security of their own data was also a top priority for choosing a BI solution, and in particular, a solution that ran in the cloud. The company heavily scrutinized the security levels of Bime and conducted extensive testing to ensure data security.
Nienke and several of the managers at SpicyLemon now use Bime on a daily basis to look at their KPIs, blending sales and financial data for an effective CRM. Having a financial background, Nienke could easily analyze financial data but her sales managers weren’t familiar with Excel at the level at which they could make queries and KPIs and see what was changing month by month. Now with dashboards designed per market and relevant KPIs, they find it easy to use financial data to manage their business segments and use the information in every state of the analysis process. Bime has added a great deal of value to the analytical culture of the company. Because Bime connects to a wide set of datasources, SpicyLemon can even analyze their webmarketing data with Adwords campaigns results, by creating an internally shared activity dashboard.
Using deep analysis of their data, presented in simple and clear visualizations and dashboards, Bime has helped SpicyLemon to maintain strong growth in a highly competitive market. It helps the company focus on and use their resources effectively and enables the company to lower costs and further increase brand awareness.