In just a few clicks, customers today can buy products that are manufactured thousands of miles away. It is hard to imagine being unable to ship anything anywhere. However, back in 1993, when Michael Paul needed to send 20 monitors from Sydney to Melbourne, he struggled to find a vendor that offered an end-to-end packing and shipping service. He immediately saw the opportunity and founded PACK & SEND, which is now a franchise organization operating in Australia, New Zealand, and the United Kingdom. PACK & SEND’s main goal is to save businesses and consumers time and money by offering solutions to every kind of logistics need.
As the business expands globally, Michael and his team are looking beyond simply fulfilling orders, but are also wanting to better understand and track their customers’ experiences using their services. Ensuring customer happiness and user acquisition is one of main tasks for Jared Dawson, Head of Sales and Marketing at PACK & SEND. Jared knew that he needed to start by getting a handle on their customer data to see historical trends, present-day happenings, and future projections.
Breaking the data silos
As companies start implementing more sophisticated technologies to help improve the customer experience and their own processes, the amount of data stored across business tools grows immensely, and is siloed in different departments. When Jared was looking to access different information to understand how various marketing initiatives were performing, he quickly realized he first needed to breakdown the data silos and create a unified view to inform his strategy.
Breaking these data silos became very important for Jared, who started looking for a solution that could help him integrate data from Google Analytics, Google AdWords, Facebook, Instagram, and even their MySQL database. He tried Tableau and Power BI at first, but wanted a tool that was cloud-based and did not require heavy implementation effort. Once he tried BIME, he realized that it was the solution that they were looking for to bring all their data together easily and quickly.
“Before BIME, we had a very reactive data monitoring strategy,” Jared said. “We were looking at things when it was needed to understand what was happening at that moment or in the past.”
For Jared, setting up BIME was simple, and he was quickly able to aggregate data from all of PACK & SEND’s marketing web-based services and their Microsoft SQL server database.
“The BIME support team was with me at every step of the way—helping us setup the database integration,” Jared said. “They guided us and made things very simple for our technical team. We felt like we had found a good business partner who was willing to help us get started with the product and start successfully tracking our KPIs.”
The road to become a more data-driven organization
Today, PACK & SEND is using BIME to visualize data from its marketing campaigns, lead generation programs, sales performance, and purchase orders.
Additionally, Jared is able to easily share the analytics and his dashboard with his colleagues and executive team. For example, PACK & SEND’s CEO and founder, Michael Paul, regularly references the dashboards to get a pulse of their customer inquiries and sales performance
“We are just beginning the journey to what’s possible with BIME,” Jared said. “It is such an easy-to-use tool, and there are so many capabilities that we can take advantage of to make better data-driven decisions
Learn more about how BIME Analytics can help your company integrate, visualize, and share the data that matters most.