Many of our customers don’t just use BIME to understand and improve their internal operations. They use BIME to help their customers understand and improve their business.
For example, global digital marketing and advertising agency VML Mexico uses BIME to help their clients track their customer’s behavior and journey on their websites by connecting BIME to Google Analytics and social channels.
Tools like Google Analytics are amazing for capturing website activity. And we want to continue to help our customers leverage Google’s business tools to better meet the analytics needs of their customers. This month, we introduced a slew of features to help our customers dig deeper into the data they capture about their customers.
Meet the new Google Analytics Multi-Channel Funnels connector
Our new BIME connector for Google Analytics Multi-Channel Funnels (GA MCF) helps agencies build more meaningful user journey dashboards for their clients. With the GA MCF connector, you can get the full picture of your site visitors—where they came from, what pages did they revisit, when they return to your site for a second visit, if they clicked on an ad or email, and if they end up converting.
And of course when you bring GA MCF data into BIME, you can not only view and access all your GA data in one dashboard, but also blend your GA and MCF data on common dimensions.
Accessing the data you need is just a part of the equation. The other part is getting that data to the right people in an effortless and consumable manner.
Sophisticated analyses with multiple dimensions
Multiple series on a secondary axis
Dual axis are the standard for anytime you have more than one series to report. But what happens when you have three or more series with varying formats? For example, for a website, you may want to dig into how much your first-time customers typically spend on your site—by comparing % of new sessions vs # of conversions vs total purchase amount. You can now graph multiple series on a secondary axis in BIME to create a sophisticated comparison across your key metrics.
Get dashboards to your clients faster
The needs of your clients may differ, but they may share commonalities in the metrics they care about. To make dashboard creation faster, you can now duplicate a tab along with all its content across different dashboards. Simply make tweaks to the copy version and publish. Click the duplicate tab icon in BIME.
Restrict access by IP
To keep your own data and your clients’ data safe, you can now define a set of IP addresses to your BIME. This ensures that only the right people have access to your data. Update this in your security settings.
User-level time zone
No matter where your clients are in the world, they’ll be able to view their dashboards in the time zone that’s relevant to them. Time-based queries in dashboards can now be set to display the results in the the user’s local time zone.
For any questions, email us at firstname.lastname@example.org.