Get to know our new Digital Analytics, South American Partner, DP6

Brazilian digital marketing consultancy, DP6, recently became a new BIME business partner. We spoke to Ana Souza, web analytics at DP6 to find out more.

Can you provide a brief description of DP6?

DP6 is one of the largest digital marketing consultancies in Brazil, with more than 100 employees in São Paulo and Rio de Janeiro, providing services and platforms in order to empower data-driven decisions. It has official partnership with Google, Adobe, Optimizely, MediaMind, ADTECH, Ignition One, Responsys, Navegg and offers services such as Digital Analytics, Data Visualization, Social Analytics, Performance Media and Ad Operations. Some of the clients include strong performers in the Brazilian market such as Coca-Cola, Nokia, Itaú, Nova Pontocom, Vivo, Walmart, Wunderman, Oi and Philips.


What are the key strengths of DP6?

We're ready to understand and take advantage of technologies that could be applied for digital marketing and data-driven decision making. DP6 was born 5 years ago to deliver actionable insights, analysis and outcomes optimization for marketing and business needs and one of the ways to accomplish that, is using data visualization and dashboards to simplify strategic decisions. 

Why did you choose BIME?

We were looking for a platform that could provide customized visualizations, that could work with online and offline data such as Google Analytics, Google Spreadsheets, Excel Files, ad hoc databases and explore data with cross-datasource analysis. And most of all, we were looking for a pragmatic solution with cost effective prices that could be applied to our local market.