THE DAY THE MUSIC DIED...
… and revived in a completely new form. Yes, we do not listen to music anymore. But it is not a matter of not effectively lending an ear because of the crowded and accelerated world of things-to-do we live in. We do not listen to music anymore. We experience it. From gramophones to radios, CD-s and on to mp3 players and music apps, today’s music has transformed itself into more than a song experience.
We engage with an artist, with their songs, with the groups that listen to the same kind of music in our neighborhood, with the social media campaigns that are built around the phenomenon. And all these experiences carry with them incredible amounts of data that can be analyzed to such an in-depth level that the next hit song or the next platinum album or most popular video will no longer be a mystery.
In this context, the team at BIME created a dashboard analyzing the music industry; it's evolution over time, the impact of social media, who's listening to what and when...
HOW LONG FROM FOLLOWING TO BUYING?
Discover how the controversial stars of today such as Justin Bieber, Lady Gaga or Katy Perry sustain or even build their fame through the army of followers they have on Twitter. But what triggers the large numbers of fans on social media for these artists? Is it the number of interactions that the singer has with the fans or the quality of these interactions - think about the fact that, for example, Katy Perry has almost the same number of Twitter followers as Justin Bieber but she posted 5 times less fewer tweets than him.
Furthermore, there are some artists that have less than half of Bieber’s followers but make almost twice as much - the likes of Justin Timberlake or Taylor Swift pop out of the chart immediately. There are also artists that have an immense follower base but do not earn as much - look at Rihanna with her 29 million followers.
Check out the music dashboard.
Can this mean that the blurred line between followers and fans is getting clearer? Who are the real fans that actually drive the artists’ revenue flows? And, last but not least, how are their revenues affected by illegal downloads? Bruno Mars (whom you will see performing live at this year’s Dreamforce - BIME will be in the front row - does not have that many followers but has a paradoxical amount of illegal downloads of his songs. Which may mean that social media connections do not always translate into fans that buy albums, songs, tickets. But this is another topic on which any artist would need a personal analytics dashboard, don’t you think?
MUSIC TO MY (Y)EARS
Interact with the dashboard and discover its multiple options. Click play on the chart depicting the music genre preferences of various age groups in the US across the 50s, 60s or the recent period and discover how dance, rock or pop attracted different people in different periods of time. Who liked rock in the 80s? You would probably answer in a gasp: Queen fans. But how old were the fans, were they predominantly female, did parents listen to the same music as their kids back then or was the gap in music tastes starting to widen already?
Dive in more. Ask yourself why people listen to music more often while studying than while dancing. Plus, is music so ubiquitous that there is not one activity that can be undoubtedly connected to it? And, last but not least, since people are doing all these activities while streaming music, are they actually able to study while listening to it or does the main activity become secondary to the music altogether?
Check out the music dashboard.
All these activities are another proof of the crowded and accelerated world we live in. It seemed that we had more time in the past. Find out why songs are much shorter nowadays than they were at the beginning of the century. Did we lose our patience in the meantime or are we interested in just listening as many songs as possible in as little time as possible? Plus, think about why the average song had more than 5 minutes in 1918 - immediately after the end of the war - was it people’s collective subconscious way to celebrate?