BIME allows you to gather your Social Media data and track it alongside other data sources. Monitor the pulse of your online presence and display the results with stunning visualizations and dashboards.
In the example social media dashboard (click the screenshot above to load) we have connected to just Google Analytics and Facebook Insights to keep it simple but BIME connects to a range of both online and on-premise data sources. In BIME you can also query across different Google Analytics profiles to create visualizations displaying results from two or more profiles. For example at BIME we track web traffic to both the French site and English site and have visualizations displaying information for both. Below we detail how to get the most out of some of your key social media metrics.
Referral traffic from social media sources
In BIME we are able to group together referral sources to display as one group. On the pivot table, among the attributes go to CAMPAIGN > SOURCE > and then create a group from the drop down triangle. In here you can group sources. So in the example below we are grouping all the different Twitter sources together and have already grouped all the Facebook and Google Plus sources.
Then on the pivot table you can simply apply it as a filter by dragging the newly created groups onto your query to look at only the referral visitors from these sources. Below we have used images of the social media logos and the KPI visualization to give 3 immediately obvious KPIs displaying the amont of traffic we have had referred from the 3 main social media channels this month.
We can also use the newly created group calculated attribute to look at visits from social media over time.
In FB Insights
Storytellers - In Facebook, storytellers are the number of users sharing a story about your Page or a specific post. These stories include liking your Page, posting to your Page's wall, liking, commenting on, or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, phototagging your page or checking in at your Place.
Doing a simple calculated attribute to show the number of storyteller users as a percentage of the total users can therefore be a very good measure of how engaged your page fans are, both as a whole and within different demographics and cohorts.
To get the percentage we use the formula:
As well as looking at the total number of fans from each demographic or cohort we can then see how engaged they are and display this information on the same visualization.
In the pie chart below, the segment is the number of fans in each age bracket and we have used the % storyteller calculated attribute as the color, the brighter the blue, the higher level of contribution to the page per fan. Using the row selector we can also click between results for both male and female fans.
Engaged Users - The number of unique users who clicked anywhere on your Page or post. This includes clicks that do and don’t generate Stories.
Page Impressions- The number of times a post from your Page is displayed, whether the post is clicked on or not.
We can use the above two metrics to get a good idea of the reach and impact of our Facebook activity. In the line chart below we have looked at page impressions (the line) and engaged users (the thickness of the line) over time.
In other social media sources
Most social media trackers will offer CSV exports of the data which can then be analyzed in BIME. Different and disperate data sources can be mixed together, queried side-by-side and displayed on the same visualization and dashboard. All you need is one common metric, known in BIME as a join key, for example 'date'. We also have many users who analyze their OEM and CRM data side by side with Social Media Data. BIME is one tool to rule them all!