What is the bounce rate?
Bounce rate is an important metric used to analyze your website traffic, goals and conversion rate, visit quality etc. It is essentially the percentage of initial visitors who leave your site after arriving at the entry page. A high bounce rate suggests that the entrance pages do not appeal to visitors.
Bounce rate is an awesome way to measure the quality of the traffic and visitor engagement on your website. It is almost immediately accessible in any web analytics tool. It's easy to understand, hard to misunderstand and can be applied to pretty much any of your efforts.
One way of lowering your bounce rate is to provide quality and relevant content on your landing pages: you can thereby improve your conversions / goals / subscribers and overall quality of your website.
Following are some links to resources and tools that can help you to improve your site’s bounce rate:
Avinash gives us the lowdown on bounce rate issues, and how to improve them.
This post is divided into 5 sections, each one of them covering a crucial aspect of improving bounce rate and conversion rate.
Learn tips as well as what tools you can use to begin to keep your website visitors at your site for a longer period of time.
Diana Freedman covers 16 easy ways you can reduce the bounce rate of your blog.
7 "guaranteed" ways to reduce your bounce rate!
Google's post on how to lower bounce rates, increase engagement with your site, and perhaps even increase revenue.
Carrie Hill claims that you can address 75% of the issues caused by high bounce rate pages by following these 2 simple steps.
Michael Cohn takes you through several ways in which you can lower your bounce rate significantly.
What is considered a good bounce rate?
We hope you'll find some of these resources useful in lowering your bounce rate. As a rough guide, Avinash Kaushik suggests following this general rule for a good bounce rate : "As a benchmark from my own personal experience over the years it is hard to get a bounce rate under 20%. Anything over 35% is a cause for concern and anything above 50% is worrying."