Goals and Funnels are a great way to measure different objectives for your website in Google Analytics. They are a way to measure conversions on your website, and they also help you identify specific areas of your website to improve on. Overall, they are an essential element in a successful web strategy.
So we decided to set some up on our Google Analytics account. Google give some examples of types of goals on their blog:
So what actually is a goal? A goal is just a pageview and is defined by the URL of said page. In some cases, depending on your business objective, it is important to set up a Goal Funnel first. This records the specific sequence of steps that people take in order to reach your goal. Why should you define funnels? To determine where visitors enter and exit your conversion process, and to identify which site path is most successful in leading to goal completion. You can also use your funnel results to test out different changes to your website.
Here is video explaining more about the creation of Conversion Funnels:
We wanted to track the number of people that visit the sign up page on our sign up website, bimeanalytics.com.
Now we have set up our goal, we can start analyzing our sign up data!