Goal setting with Google Analytics

Goals and Funnels are a great way to measure different objectives for your website in Google Analytics.  They are a way to measure conversions on your website, and they also help you identify specific areas of your website to improve on. Overall, they are an essential element in a successful web strategy.

So we decided to set some up on our Google Analytics account.  Google give some examples of types of goals on their blog:

So what actually is a goal? A goal is just a pageview and is defined by the URL of said page.  In some cases, depending on your business objective, it is important to set up a Goal Funnel first.  This records the specific sequence of steps that people take in order to reach your goal.  Why should you define funnels?  To determine where visitors enter and exit your conversion process, and to identify which site path is most successful in leading to goal completion.  You can also use your funnel results to test out different changes to your website.

Here is video explaining more about the creation of Conversion Funnels:

We wanted to track the number of people that visit the sign up page on our sign up website, bimeanalytics.com.

So we set up a goal defined by the "Head Match" match type, because we wanted to measure any page views containing "bimeapp.com/account/new".  We also wanted to manually track clicks on the outbound link (the sign up page).  Because we have 2 links leading to the sign up site we wanted to know which of these gets the most hits.  Because links that lead away from your site are not automatically tracked, we had to manually tag the link using JavaScript customizations.  This will tell us how many people have clicked onto the sign up page, and Google Analytics give us vital information about which parts of our site lead to the most conversions.  This will help us better target the website and make it easier and more pleasant to navigate.

Now we have set up our goal, we can start analyzing our sign up data!