Jody Heymann, MD, PhD knew that. As the Dean of the UCLA Fielding School of Public Health, she knew that in order to foster a high-performing university, she needed to first build an internal culture that’s focused on data and performance. She brought in Analyst Ryan Collins to create this foundation of tracking and measurement, so every department can begin to gauge and demonstrate their performance—all based on data.Read More
Marketers do not have a shortage of tools in their tech stack. And with those tools come an abundance of data about how users are clicking ads, engaging with the website, or browsing products. But that abundance of data can be overwhelming. How do you sort through the noise to find what you’re looking? And once you found what you’re looking for, what do you think with it?
We recently sat down with Gallant Chen, who’s led digital marketing at SurveyMonkey, Apple, and Zendesk, to find out what is actually important to track and analyze.Read More
Opportunities happen when you’re at the right place at the right time. But it takes a lot more than chance for opportunities to come knocking. At BIME, we build features like conditional alerts, email reports, and dashboard sharing to help companies get the right data at the right time, so anyone and everyone is poised to take action.
But getting data into the right hands is just as important as timing and location. Today, BIME is rolling out a much simpler way to get your queries and dashboards to the right people by centralizing how you manage Studio users and dashboard Viewers. This change comes from direct feedback we’ve heard from customers time and time again (so thank you to our customers!).Read More
When working with your database in BIME, there’s a lot going on behind the scenes. Every time you select a measure, attribute, or work with a filter this is translated as a SQL query to the database and the results are returned back to BIME as a beautiful visualization. It’s pretty neat and in this post I’ll outline the differences in using a SQL editor vs. working with your data in BIME.Read More
August 11, 2014 started like any other day for Paul Bugryniec. He started his commute to London’s burgeoning tech and games scene, where gaming company Miniclip is based. At that time, Bugryniec was one of three analysts at Miniclip, building forecast models and providing analysis for various business teams. But Miniclip’s executive team had bigger plans for its data strategy.
With over 45 games published and 200 million monthly active users, Miniclip was sitting on top of a gold mine of product and user data that they wanted to harness in order to better understand their users and improve the gaming experience. The executive team knew the only way to build and grow its data strategy was to centralize its analysts and appoint a Head of Business Intelligence to lead a team of data scientists, analysts, and engineers. The man for the job was Bugryniec.Read More
It wasn’t long ago when costly, lengthy data integration projects were the only option for teams who wanted to be able to analyze customer data from various tools. The quest for a centralized customer data store that didn’t require a data engineering degree to access was merely a dream.
Today, those improbable dreams become reality with big dreamers like Segment and BIME. Segment empowers you to collect customer event data from your mobile applications, websites, and cloud services. BIME helps you analyze and visualize all that data. This is great news for Segment customers who want to combine their event data with data from many different SaaS sources.Read More
Being lovers of all things data, it’s like Christmas morning whenever new open source data sets become publicly consumable. When New York City’s open data project recently updated its database with the happenings of “New York’s Finest”, we couldn’t wait to dig in. We were particularly curious about crime in the Big Apple and the measures the New York Police Department took, so into the data on major felony offenses from 2000-2014 and Stop, Question & Frisk records from 2015 we went.
After downloading these data sets, we connected the files to BIME in just a couple minutes and here’s what we uncovered.Read More
No matter how beautiful or useful your BIME dashboards may be, people are forgetful and often need reminders to stay up-to-date on the numbers. Features like automatic dashboard delivery help bring important metrics directly to your team’s inbox. But what happens when your team’s inbox is an abyss of unread emails? How do you keep everyone updated or get everyone mobilized when something goes awry?
Luckily, we have tools like Slack, Flowdock, or Yammer to communicate and collaborate more fluidly. And you can set up automatic alerts in BIME to push updates directly to your team’s preferred collaboration tool. This way, your team has one place to chat, collaborate, and share successes—all while staying on top of the metrics that help them do their job.Read More
Many of our customers don’t just use BIME to understand and improve their internal operations. They use BIME to help their customers understand and improve their business.
For example, global digital marketing and advertising agency VML Mexico uses BIME to help their clients track their customer’s behavior and journey on their websites by connecting BIME to Google Analytics and social channels.
Tools like Google Analytics are amazing for capturing website activity. And we want to continue to help our customers leverage Google’s business tools to better meet the analytics needs of their customers. This month, we introduced a slew of features to help our customers dig deeper into the data they capture about their customers.Read More