How Vape Shoreditch automated its analytics processes and grew its businessRead More
The Olympic Games Rio 2016 shattered many records and the birthplace of many firsts. It was the first time the games were held in South America. 65 Olympic and 19 World Records were broken. And 45% of the athletes were female—the highest it's ever been.
206 countries participated in the games this year. Here's a look back at how every country did and the medals they took home.Read More
We recently attended London’s Digital Marketing World Forum (DMWF). The event had an amazing agenda offering a variety of topics addressing the new trends and changes in not just digital marketing but in data-driven organizations as a whole.
Here are some of our key learnings from the conference:Read More
Jody Heymann, MD, PhD knew that. As the Dean of the UCLA Fielding School of Public Health, she knew that in order to foster a high-performing university, she needed to first build an internal culture that’s focused on data and performance. She brought in Analyst Ryan Collins to create this foundation of tracking and measurement, so every department can begin to gauge and demonstrate their performance—all based on data.Read More
Marketers do not have a shortage of tools in their tech stack. And with those tools come an abundance of data about how users are clicking ads, engaging with the website, or browsing products. But that abundance of data can be overwhelming. How do you sort through the noise to find what you’re looking? And once you found what you’re looking for, what do you think with it?
We recently sat down with Gallant Chen, who’s led digital marketing at SurveyMonkey, Apple, and Zendesk, to find out what is actually important to track and analyze.Read More
Opportunities happen when you’re at the right place at the right time. But it takes a lot more than chance for opportunities to come knocking. At BIME, we build features like conditional alerts, email reports, and dashboard sharing to help companies get the right data at the right time, so anyone and everyone is poised to take action.
But getting data into the right hands is just as important as timing and location. Today, BIME is rolling out a much simpler way to get your queries and dashboards to the right people by centralizing how you manage Studio users and dashboard Viewers. This change comes from direct feedback we’ve heard from customers time and time again (so thank you to our customers!).Read More
When working with your database in BIME, there’s a lot going on behind the scenes. Every time you select a measure, attribute, or work with a filter this is translated as a SQL query to the database and the results are returned back to BIME as a beautiful visualization. It’s pretty neat and in this post I’ll outline the differences in using a SQL editor vs. working with your data in BIME.Read More
August 11, 2014 started like any other day for Paul Bugryniec. He started his commute to London’s burgeoning tech and games scene, where gaming company Miniclip is based. At that time, Bugryniec was one of three analysts at Miniclip, building forecast models and providing analysis for various business teams. But Miniclip’s executive team had bigger plans for its data strategy.
With over 45 games published and 200 million monthly active users, Miniclip was sitting on top of a gold mine of product and user data that they wanted to harness in order to better understand their users and improve the gaming experience. The executive team knew the only way to build and grow its data strategy was to centralize its analysts and appoint a Head of Business Intelligence to lead a team of data scientists, analysts, and engineers. The man for the job was Bugryniec.Read More
It wasn’t long ago when costly, lengthy data integration projects were the only option for teams who wanted to be able to analyze customer data from various tools. The quest for a centralized customer data store that didn’t require a data engineering degree to access was merely a dream.
Today, those improbable dreams become reality with big dreamers like Segment and BIME. Segment empowers you to collect customer event data from your mobile applications, websites, and cloud services. BIME helps you analyze and visualize all that data. This is great news for Segment customers who want to combine their event data with data from many different SaaS sources.Read More