Last week we attended an American Marketing Assoication (AMA) event in San Diego, CA. The topic - Analytics with a purpose: the human edge of Big Data. Rachel was a featured speaker with a 45 minute session talking about "The Consumer Experience of Big Data - The triple E formula: Elegant, Elastic and Endlessly personal."
Co-host of the event Brian Juicer posted a great blog post with 10 talking points from the event. Here is what he had to say about Rachel's session:
"Rachel Delacour of BIME was one of the most optimistic speakers, a big data evangelist who co-founded her own start-up to make large-scale data more useable (she is also the only presenter I’ve seen criticised at a conference for not being salesy enough! Her audience made her demo BIME’s impressive cloud-based analysis package.) One of her key points is that we have entered an age where almost every consumer activity can be tracked ambiently and often on-the-go. It seems we are truly entering a world without questions."
Brian's blog post can be found in full HERE.