BI Market Surpassed $4 Billion in Revenues in the Second Half of 2010 with Further Growth Expected in 2011 [RESEARCH]

The worldwide business intelligence (BI) tools market generated more than $4 billion in revenues in the second half of 2010 (2H10), according to the International Data Corporation (IDC) Worldwide Semiannual Business Intelligence Tools Tracker. This marks the first time the market has surpassed the $4 billion mark in a semiannual period. For the full year 2010, the BI tools market grew 12.7% year over year, adding $893 million in global revenues over the previous year. "2010 was a solid year for the BI tools market and our models indicate that growth will continue throughout the five-year forecast period," said Dan Vesset, program vice president, Business Analytics. "Business analytics remains one of the top priorities for most organizations and BI tools are one of the key enabling technologies for more pervasive business analytics. To continue growing in the BI tools market, vendors need to align their technology packaging and pricing with the growing preference among end-users for departmental and incremental projects and subscription pricing. Although the latter still represents only a small portion of the BI tools market, SaaS or cloud BI offerings are growing three times faster than the rest of the market."

The End-User Query, Reporting, and Analysis functional market enjoyed a stronger growth rate for the year, up 13.7% over 2009. Russia delivered an outstanding performance in this functional market, with annual growth of more than 200%. Australia, Canada, India, Korea, and PRC also had growth rates above the global average. In addition, Brazil and Russia broke through the $100 million revenue mark in 2010, joining eight other major countries with annual revenues over $100 million.

In comparison, the Advanced Analytics functional market grew 8.6% year over year in 2010 with three large country markets - Australia, Brazil, and India - growing more than 30% year over year in 2010. IDC expects six large country markets - Australia, Brazil, Canada, India, Korea, and Russia - to achieve double-digit growth rates in 2011.

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