7 Ways to Improve Google Analytics Data Analysis

To get a better view of your website, make sure you import as much detail as you possibly can into Google Analytics. Here are 7 ways you can do just that. 1. Adwords data What do you infer when you see "other unique queries" under your keyword info in Google Analytics? Not much. By pulling your adwords keyword data into your main Google Analytics interface you can get access to a whole other level of keyword detail. The keyword on the left is the keyword or phrase you are bidding on in Google Adwords and the keyword in parentheses is the exact term the user searched. This can help you refine your campaigns as you can see exactly what is being searched to display your ad. You might discover that you need to narrow the search match or add a negative keyword to your campaign.

2. File tracking In order to track files you should tag the link with the _trackPageview() JavaScript. For example, to log every click on a particular link to www.example.com/files/bime-desktop.pdf as a pageview for /downloads/bime-desktop you would add the following attribute to the link's <a> tag:

<a href="http://www.example.com/files/bime-desktop.pdf" onClick="javascript: pageTracker._trackPageview('/downloads/bime-desktop'); ">

You can track files such as PDF, AVI, and CSV.

3. Track Universal Traffic With the evolution of universal search it can be hard to know which type of listing a user clicked on. What if 3 links to your website turn up in a search result? How do you know what the visitor clicked on to get to your site?

You need to apply these advanced filters: Step 1 : Create filter for organic traffic New filter -> Filter name `Organic` Filter Type -> Custom Filter Checked : include Filter Field: Campaign Medium Filter Pattern `organic`

Step 2: Create filter for All Universal Search traffic New Filter: ‘Universal Search Items Filter Type: Custom Filter Checked: Advanced Field A -> Extract A -> Referral -> (.*)oi=([a-zA-Z_]+)&(.*) Field B -> Extract B -> Referral -> (\?|&)q=([^&]*) Output To -> Constructor -> User Defined -> $B2 : $A2

You can also create separate filters for some of the Universal Search items instead of all of them.

Custom Step: Create filter for Universal Search - specific New Filter: ‘Universal Search | images’ Filter Type: Custom Filter Checked: Advanced Field A -> Extract A -> Referral -> (.*)oi=image(.*) Field B -> Extract B -> Referral -> (\?|&)q=([^&]*) Output To -> Constructor -> User Defined -> $B2 : $A2

4. Track Full URL Using the full URL can help you to see exactly where someone came from, instead of just the root level domain. Add this filter to your Analytics profile:

Custom Filter Advanced Field A -> Extract A: Referral (.*) Field B -> Extract B: Output To -> Constructor: User Defined $A1 Field A Required: Y Field B Required: N Override Output Field: Y Case Sensitive: N

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5. Tracking Social Media Traffic See our previous post How to Track Twitter Clicks in Google Analytics.

6. Tracking SEO Rankings You can do this by setting up an advanced filter. Get detailed instructions on how to add rankings to Google Analytics by visiting the Yoast website.

7. Tracking Website Optimizer Data Make the most out of your A/B and Multi-Variate tests, by leveraging Website Optimizer data using this script.

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