Bruno Aziza, Director of BI, and Peter Thomas, business intelligence theorist and practitioner, discuss how using your BI Tool to effectively highlight deficiencies in data can lead to cultural change within an organization. They start by talking about the importance of using BI tools to highlight data deficiencies to senior management in order to affect change in an organization. More often than not, discrepancies in data are left unattended to because they are difficult to manage.
They go on to discuss how to justify the needs for investing more in BI, which they claim to include the obvious immediate results from queries, level of BI user adoption, and volume of requests for information.
You can watch the video here.