What Qualities are Needed to be a Web Analyst?

The number of web analyst positions has rapidly increased over the past few years particularly accelerated by the launch of Google Analytics in 2005, now by far the most popular web analytics tool. As well as on-site web analytics (analysis of ones own online property), off-site analytics has sharply increased especially with large sums of money available for the analysis of social media trends. Therefore we were interested to read French tech site – Journal Du Net’s 5 qualities of a web analyst. Here are the five qualities which they name and how SaaS BI can help.

1. Know the web : This may seem an obvious one but it can be broad and complex. “It is necessary to know the web ecosystem, its actors, the way it functions, the SEO, social media, AdWords, etc.. This knowledge can help identify early the correct signals on the website, help website optimization and detecting problems, it is important to know where to look and not get carried away with so called vanity metrics e.g. “time on site” “pages clicked”. Knowing the web and the way the web’s actors operate will develop the skills needed to detect what is really occurring on a site.

How SaaS BI can help… As well as connecting to web analytics data, BIME can connect to a range of sources both online and on-premises including AdWords, Facebook, Salesforce among others. This allows web analysts to understand web data within the larger web ecosystem and within the sales pipeline.

2. Be Cautious : “Beware of jumping to hasty conclusions. Always ensure that the indicators are reliable and the method of tracking is correct”- web analysts can’t do anything constructive with inaccurate data so always check that the data coming in, is what it is supposed to be.

How SaaS BI can help… As with all analytics, nobody can work miracles with bad data but SaaS BI can help monitor web activity helping to recognise anomalous results. Calculations can also be made on the fly to double check the validity of data. A BI tool is useless with invalid data being inputted thus checks of the source data are also a must.

3. Have the ability to synthesize information : It is easy to get bombarded with data. A good web analyst will focus on the essential information first and use the data to quickly and efficiently obtain the information they are looking for. They have the ability to firstly sort and then present the data in such a way to make the data easy to digest for themselves and other interlocutors.

How SaaS BI can help… Dashboards can be built to provide an overview for both a quick snapshot of your web activity and help web analysts sort, synthesize and present the data.

4. A good listener : I recently read an article stating “To guarantee success, spend 95% of your time defining the problem and 5% of the time solving it” and this holds true with most web analytics. A good web analyst will listen : to internal or external clients, to understand the objectives, and to help both define and impact on strategy.

How SaaS BI can help… Visualizations can then be further investigated by dashboard viewers with drill down and drill through capabilities to dive into the base numbers and change metrics slightly to suit specific dashboard viewers. As strategy changes, dashboards are quick and easy to update and with the SaaS pricing model can be scaled up and down when needs and objectives change.

5. The ability to speak the lingo but also do without : Like most professions, web analytics has a myriad of different technical terms. This final skill is to firstly learn exactly what these terms mean but then be able to popularize them to relay them back to non-technical users.

How SaaS BI can help… With no infrastructure and no maintenance you can be set up with powerful business intelligence delivered over the internet in a matter of minutes. A simple drag-and-drop interface and not a line of code necessary mean technical IT skills are no longer a prerequisite for a web analyst. With BIME you can analyze your web data and interrogate it alongside your other sources, visualizing the results in dashboards which can then be shared easily via a unique URL. A successful web analyst gathers, synthesizes and then presents the web data in a way that is useful for themselves and their team.

Once you have set your business objectives SaaS BI can help a web analyst discover if these objectives are being met, and where it is possible to improve. A web analyst takes data and turns it into information, and SaaS BI helps anyone become a web analyst and get the insight into web analytics.

Try it out now with our 10 day free trial!

Webinar: Google BigQuery, gPartner & BIME - Tuesday 20th November 2012 at 10:00 (CET)

Google France, and gPartner BIME are pleased to invite you to the online seminar on the theme:Et si seul le Cloud était la réponse la plus adaptée au BigData ? The challenges of BigData are no longer solely the domain of large companies. Companies of all sizes must today deal with floods of data from multiple modern data sources.How to respond to these new challenges without spending huge sums of money?

New combinations of cloud technology exist which respond quickly to the needs of the business users, even in the context of BigData.

A proof of concept in just a few days, subscription and consumption on demand, all your data online and accessible on-premise in the same place for incredible online collaboration. These new "combos", simple to use but sophisticated capabilities are everything you can expect from modern Business Intelligence.Fast, sexy, mobile, user-centred: the interface with a powerful calculation engine with these solutions, analytics in the cloud is more than promising, it's a reality.

A live demo of cloud BI cutting BigData down to size by:

Christophe Baroux from Google BigQuery Olivier Chanoux from gPartner Rachel Delacour from BIME

Informations: Date: Mardi 20 Novembre 2012 Horaire: 10h00 Lieu: Connexion en ligne

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BIME Team run the Montpellier Marathon [Photos] #allezteambime

9:30 Sunday morning, not far from our office in the center of Montpellier, the marathon got underway and BIME had two teams involved. 11 members of the two BIME relay teams were scattered at the various relay points around the city and the rest of the BIME staff provided vital support (cake and very loud cheering) at numerous positions around the 42km course. Under 4 hours later all of the team made their way to a sun basked Place de la Comedie to cheer in David and Omar running the anchor legs and go for a well deserved lunch. View the full photo album of the BIME team at the Montpellier Marathon on the BIME facebook page.